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ranging from cool, calming tones to warm inviting hues that are all engineered using ad- vanced color blending technology. IKO also provides distinct style choices in three shingle categories—Architectural, Performance and Premium—with looks that mimic natural cedar shakes, and even those that have the appearance of natural slate." TAMKO Building Products' Director of Communications Ron Cook echoes that con- sumers are more interested in a designed exteri- or than ever before, and one of the company's solutions that supports design and color flexi- bility is its asphalt shingle offerings in America's Natural Colors. "Today's architectural shingles and steeper roof slopes make the color of the roof even more important to the overall design effect of the home," he says. "e colors found in the America's Natural Colors line have a more varied and dramatic color pattern than standard colors, and enable a homeowner to have their roof complement today's trends of mixed materials in their exteriors, like hori- zontal and vertical materials, stone veneer and designer window colors and grille patterns." Atlas Roofing takes a slightly different ap- proach to the discussion about curb appeal, and Paul Casseri, shingle and underlayment its commitment to meeting homeowner and contractor demand in terms of aesthetics, as well as meeting codes and legislation. "Many remodelers and contractors can agree that one of homeowners' top priori- ties in selecting a new roof is aesthetics and, more specifically, the color and style," Okland says. "Homeowners demand customization through a variety of color options and shin- gle styles. As such, IKO offers color choices the ArmorShield II line of shingles, which offer impact resistance. e focus for IKO in 2017 is on aes- thetics, premium designs, energy-efficient options and weather performance, reports Mark Okland, product development manag- er for IKO North America. With the intro- ductions of the IKO Ultra HP High Profile Ridge Cap Shingle and IKO Cambridge IR with ArmourZone, the company reinforces ATLAS ROOFING has focused on two key attributes for its shingles: 3M Scotchgard (as evidenced above) and high-performance (HP) technology. HP technology includes a bigger nailing area for the shingle, a larger wind warranty and a 6-inch exposure, which means fewer shingles per roof, Paul Casseri notes. Circle 6 on inquiry card 50 May 2017 QR QualifiedRemodeler.com PRODUCT TRENDS: Asphalt Roofing