a big part of that. People are worried about
what color roof or style shingle goes with their
homes. What we've tried to do is create tools,
like the Virtual Home Remodeler, that are
available online for homeowners to go and
play around with different shingle styles and
colors on home styles similar to their own, or
they can upload a photo of their own home
and have products applied to their own roof,"
Franklin says. "What we're trying to do is
eliminate or reduce the hesitancy that some
homeowners may feel because a roof purchase
is a big decision by helping them feel more
confident in their choices."
Part of that confidence is the design flexi-
bility that asphalt roofing allows. "ere are
so many different ways an asphaltic shingle
can look," Franklin says. "With such a wide
range of options, we try to provide styles that
fits homeowner's taste and sensibility." e
company's offerings include shingles that look
like slate and shake, fit a range of form factors
and also a range of price points.
Regional and weather concerns can
also impact needs, so GAF offers its Cool
Series for those seeking reflectivity, the
Timberline HD Reflector Series for those
in California needing to meet Title 24; and
In 2017, IKO is focusing on aesthetics, premium designs, energy-efficient options and
weather performance, Okland notes. Both the IKO Armourshake premium shingles (shown
above in shadow black) and the IKO Ultra HP High Profile Ridge Cap Shingles (below) fit those
company-identified asphalt roofing trends. Circle 5 on inquiry card
QualifiedRemodeler.com QR May 2017 49