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drivers of discretionary remodeling activity. ey will work past age 65 like no prior de- cade group. is is in part driven by their active lifestyles that include expensive travel. ey will work and earn and spend without concern for arbitrary retirement ages. 1960-69: EQUALERS Racial and gender equality—in terms of ed- ucation and income potential—characterize this group of 43 million Americans. Two- thirds of working-age women from this cohort hold jobs. More women than men from this group graduated from college. is is partly due to the implementation of Title IX in 1972, which increased women's access to college. Despite rising incomes and the increase in dual-income households in this cohort, those born in the 1960s have acquired a much low- er net worth than their previous three de- cade-long predecessors. e second half of the decade is part of Gen-X, which is a group that was hit hard by the housing bust in 2008. Many bought high and were wiped out when prices fell. is much lower average net worth is also due to slower economic circumstances. e book points out that the economy in the 2000s grew only slight- ly faster than it did in the depression-era 1930s. is generation will work longer than pre- vious age groups. Nonetheless, the group is now at peak earning years and is an important remodeling and home improvement clientele. 1970-79: BALANCERS irty-three million Americans were born in the 1970s. is is the heart of Generation X or the Baby Bust. But their lower numbers were more than compensated by increased numbers who have immigrated to the U.S. at is why today there are over 40 million Balancers in the country. Balancers were still in early adulthood on Sept. 11, 2001. e authors point out many trends changed that day. Balancers made it a priority to balance work and family. To that end, the number of dual-income families be- gan to decline. Also, time away from work has become a priority for this group. Balancers were hit the hardest by the housing bust of 2008. at is why Balancers have the lowest net worth of any group its age in generations. ey are spending less on their homes, but they are of an age that would normally be Source: John Burns Real Estate Consulting, LLC N E T C H A N G E I N H O U S E H O L D S A G E R A N G E - 2 ,000,000 - 1,000,000 0 1,000,000 2 ,000,000 3,000,000 4,000,000 5 ,000,000 6,000,000 15-24 25-34 35-44 45-54 55-6 4 6 5-74 75-84 85+ 2000s Globals 1990s Connectors 1980s Sharers 1970s Balancers 1960s Equalers 1950s Innovators 1940s Achievers 1930s Savers 0 M 0.8 M 2.5 M -0.8 M 5.4 M 4.3 M 0.5 M -0.2 M - 5 0 5 10 15 G E N E R AT I O N Source: John Burns Real Estate Consulting, LLC N E T C H A N G E I N H O U S E H O L D S ( M I L L I O N S ) Pre 1930s 1930s Savers 1940s Achievers 1950s Innovators 1960s Equalers 1970s Balancers 1980s Sharers 1990s Connectors 2000s and later -3.1 M -4.9 M -3.8 M -1.4 M -0.1 M 1.6 M 4.3 M 14.0 M 5.9 M Those born in the 1990s and later will drive most of the household formations in the future. Households headed by those over the age 65 will greatly increase in the coming decade, but the under-45 crowd will also make gains. SOURCES OF HOUSEHOLD GROWTH Net Change in Households by Decade Born, 2016–2025 (Millions) HOUSEHOLDS HEADED BY THOSE UNDER 45 WILL GROW BY 3.3 MILLION OVER 10 YEARS Household Formation by Age Group, 2016–2025 BUSINESS 34 February 2017 QR QualifiedRemodeler.com