to retail and other amenities. ey tend to
live in cities and urban areas within suburbs.
1950-59: INNOVATORS
is group is the heart of the Baby Boom.
Forty-one million of them, now aged between
57 and 66 years of age, are having a profound
impact on the world and housing in particular.
Today 36 million remain alive and are joined
by another 6 million who immigrated to the
U.S. Motivated by the science of the space race
in the 1960s, this group has been responsible
for many of the technological advances in com-
puters and bio-tech, thus the Innovators label.
is group benefited from decades of
sustained economic growth. eir homes
grew dramatically in value. e group expe-
rienced very high rates of entrepreneurship.
Today they have a combined $18 trillion in
net worth. Today's '50s Innovators are huge
0
.5
1
1.5
2
2.5
3
3.5
4
4.5
5
1930
1932
1934
1936
1938
1940
1942
1944
1946
1948
1950
1952
1954
1956
1958
1960
196
2
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
Source: John Burns Real Estate Consulting, LLC calculations of US Census Bureau 2014 National Projections
P
O
P
U
L
AT
I
O
N
(
i
n
m
i
l
l
i
o
n
s
)
Y E A R
14 MILLION
(76–85)
1 9 3 0 s
S AV E R S
27 MILLION
(66–75)
1 9 4 0 s
ACHIEVERS
40 MILLION
(56–65)
1 9 5 0 s
INNOVATORS
43 MILLION
(46–55)
1 9 6 0 s
EQUALERS
41 MILLION
(36–45)
1 9 7 0 s
BALANCERS
44 MILLION
(26–35)
1 9 8 0 s
SHARERS
44 MILLION
(16–25)
1 9 9 0 s
CONNECTORS
41 MILLION
(6–15)
2 0 0 0 s
G LO BA L S
US Born
Foreign Born
In their book, Big Shifts Ahead , John Burns and Chris Porter provide data and analysis of each birth decade. Each is also given a label to describe
their primary characteristic; 321 million Americans identify well with people their own age.
Homeownership rates were deeply impacted by the Great Recession and housing bust.
EVERY DECADE SINCE THE 1940S HAS 40–44 MILLION PEOPLE LIVING IN AMERICA
2015 Population by Year Born
4
6
8
10
12
14
16
1966–1975 1976–1985 1986–1995 1996–2005 2006–2015 2016–2025
H
O
U
S
E
H
O
L
D
S
(
M
I
L
L
I
O
N
S
)
Y E A R
Source: John Burns Real Estate Consulting, LLC based on US Census Bureau data.
Note: colors based on generation in their 20s.
14.7
14.6
12.0
14.0
6.7
12.5
HOUSEHOLD GROWTH BY DECADE
QualifiedRemodeler.com QR February 2017 33