One area, especially, several manufacturers
are witnessing bounce back is the high-end
roofng market. Director of Residential Product
Marketing for CertainTeed Roofng Alex Pecora
explains the recovery has led CertainTeed
to launch two roofng lines — Presidio and
NorthGate — aimed at the luxury market; a
third introduction — Patriot — is more aimed
for new contruction, which is also showing re-
covery. Presidio is the company's frst foray into
metal roofng, and it is designed to replicate the
appearance of slate, clay tile and wood shake
roofng. NorthGate is an SBS (Styrene Butadine
Styrene) modifed asphalt shingle, and Patriot
is an asphalt strip shingle with the visual of a
laminated shingle, Pecora explains.
To address the high-end market, GAF in-
troduced an addition to its Ultra Premium
Designer category with its triple-layer asphalt
wood-look shingle, Glenwood. "You may
oofng is an essential part of every
home, though it may not be a piece
that homeowners interact with on a
daily basis. Like many other deci-
sions for the home, homeowners make their
roofng selections based on many factors: col-
or, material type, price, predicted longevity,
energy efciency and more. Te good news for
roofng manufacturers is it seems the market
is on an upswing fnally post-recession.
Kayla Kratz, product manager at Boral
Roofng, has seen the remodeling side of
business increase. "Since 2008, the reroof and
remodel has been a growing segment for our
company following the market demand," she
says. "When new build starts slowed down, we
defnitely saw an increase in reroof opportu-
nities. Some of that is due to climatic events,
and others are just the natural aging of the
old roofng material they had on their house."
Manufacturers report
the roofng market
is bouncing back
post-recession with
new colors to match
homeowner tastes,
new and updated
materials, and tools to
help remodelers meet
changing regulations
By Kacey Larsen
R
ROOFING: UPWARD
AND ONWARD
PRODUCT TRENDS: Roofing
58 August 2015 QR QualifiedRemodeler.com