Qualified Remodeler Magazine

AUG 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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STANDING UP TO ELEMENTS AND REGULATIONS Te ways roofng can contribute to the energy efciency of a home continue to be of inter- est to roofng manufacturers as they strive to create the best systems for contractors and homeowners. Director of Composites for Ply Gem Roofng Dave DeRogatis sees remod- elers and builders leveraging green products as selling features, and he wants Ply Gem's roofng to be part of the conversation. "We are seeing a steady increase in consumer interest. As the availability of green products increases combined with changes in codes, ordinances and regulations, awareness and demand for green products continue to increase," he says. "We continue to monitor any advancement in refective pigments or coatings that would signifcantly improve the current solar refec- tive indexes found in today's products. In each of these areas, we have exploratory work with universities, start-ups and internal research; working outside the industry is critical to the innovation in this category." Headwater Roofng Group's Davis wants to remind consumers and remodelers selling roofng jobs that, while the upfront cost of a roofng system may present some sticker shock, the life cycle cost of a roof should be the bigger consideration. Replacing a roof every 15 or so years has a higher cost than installing one that lasts 30 or more years. Tis cost beneft, similarly, extends to the Headwaters Roofng Group Rick Davis shares that "in the past, it has been 90 percent of the product being sold is an asphalt shingle, but the fastest growing piece in the market right now is actually metal." While metal roofng is increasing in pop- ularity, Mike Petersen, CEO of Petersen Aluminum Corp., recognizes the product may not be for everyone due to its cost compared to standard shingles. But like other products aimed for the high-end roofng market, the benefts may be worth the price considering the "life" of the product. "I think a lot of this has been driven by the whole green architec- ture movement. A metal roof can be expected to last many years more than a standard shin- gle application, and not only that but one of the inherent qualities of metal roofng is its solar refectivity, which can lower the heating or cooling demand on a house," he says. wonder: Why would we be creating a product that would be at the high-end?" Leslie Franklin, director of Timberline HD, Timberline Ultra HD and Designer Shingles for GAF, asks. "Statistics have shown luxury purchases have actually not been afected by the recession, so we saw this as a segment of the market where there was a need. Tere has been an expressed desire by people to extend their personal style to their home, and we are positioning Glenwood to address that market." Another roofng category seeing growth in the residential sector is metal roofng, and roofng manufacturers are responding. CertainTeed Roofng recently launched its Presidio collection; Headwaters Roofng Group ofers its Gerard stone-coated metal roofng systems; and Petersen Aluminum has been steadily expanding into the residential market. Vice President of Marketing for GAF introduces its Glenwood Shingle, a triple- layer asphalt shingle with the dimensional look of real wood shake. These shingles use Dura Grip Adhesive to seal each shingle and reduce risks of blow-off. Circle 38 on inquiry card QualifiedRemodeler.com QR August 2015 59

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