NEW PRODUCTS AND NEW SKUS
Great aesthetics must be paired with low main-
tenance attributes for a new siding product to
be rolled out these days. One of the primary
benefts of all of the new factory fnishes is that
they tend to last longer and clean easier than
it takes to keep up. Royal Building Product's
At the top levels of the program, contractors
receive one-on-one business planning with
local James Hardie representtives, access to
the GuildQuality customer satisfaction rating
system and a reward points program based
on product ordering. Further details can be
found at HardieAlliance.com.
in terms of tools that remodelers can use.
Te company has partnered with EagleView
Technologies, which provides accurate mea-
surements of roofs and exterior walls of
individual homes. Trough CertainTeed's
Five-Star program, contractors get a special
promotional rate on these measurement re-
ports, which save many hours of measuring
work to prepare bids. Te contractor can turn
bids faster and can focus on more productive
areas of running a business.
"We are big supporters of EagleView, and
we do it for our roofng and our siding part-
ners," Kirn explains. "Teir siding product
came out about a year ago, and we were part
of the pilot program. When you think about
the time it takes to measure a home versus
sending it to EagleView for a nominal fee, it
is all done for you and is very accurate."
Another program remodelers should consid-
er investigating is James Hardie's "Contractor
Alliance" program, which was relaunched last
fall to add signifcant new dimensions to the
program. Te program has fve levels and pro-
vides marketing tools, lead generation and train-
ing "to help members grow and diferentiate."
TAPCO'S brand-new Grayne composite siding
was launched in January and is selling very
well as a replacement for Cedar shingles. The
product is cut and instlled exactly like wood.
It is offered in only a few bold colors for now.
Circle 11 on inquiry card
PLY GEM's Solar Defense is an enhancement to its Mastic
line of premium vinyl siding. It offers a no-fade, no-distortion
guarantee. Inset is a new Mastic PVC cedar shake that is part
of its new Passages line. Circle 10 on inquiry card
PRODUCT TRENDS: Siding
48 July 2015 QR QualifiedRemodeler.com