and to a growing degree the ability to person-
alize their own design ideas.
"When we look at recent buyer surveys, a
few trends emerge. First is the desire for sid-
ing that is extremely durable and low mainte-
nance. Ten there is a need for a product that
is beautiful, one that is aesthetically accurate
as possible. And lastly there is a desire for
having an element of personalization to it,"
Blais says. "Tose are the buyers' needs that
exist today, and they have been the foundation
of buyers' needs for a long time."
BOLDER, DARKER, BRAVER
Jerome Zenoby, manager of Heartland Siding
from ProVia, says his company is experiencing
a lift in the siding market in large measure due
to the introduction of bolder colors in 2014.
"We are seeing bolder and deeper colors have
success. Homeowners are becoming more brave
and that's what's driving the demand for more
colors," says Zenoby. "We're seeing grays —
both warm and cool grays. Gray is not a neutral
basic anymore. It is a foundational color. You
have green grays and some brown grays. So
PROVIA's Heartland vinyl siding is a heavier gauge premium product. Bold colors, particulaly
grays are selling well. Vertical board-and-batten style products, as shown in the large gable
above, are on trend, as is the mixing of materials to create unique looks. Circle 6 on inquiry card
LP SMART SIDE is an
engineered wood
siding that is gaining
share in many markets
around the country. The
company is focused on
training to ensure that
the premium product is
properly installed.
Circle 5 on inquiry card
QualifiedRemodeler.com | ForResidentialPros.com QR July 2015 45