Qualified Remodeler Magazine

JUN 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: http://qualifiedremodeler.epubxp.com/i/532719

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Page 37 of 51

he evolution of decks from utilitarian 10-ft. by 20-ft. rear-stoops to today's expan- sive, tiered and intricately de - signed outdoor living rooms has been rapid — and has accelerated in recent years. Tis evolution is driven by consumers, now exposed to more ideas and better visuals via home improve- ment cable shows on HGTV, DIY and other venues. New trends, ideas and colors now seemingly arrive overnight. "If you go back 10 or 15 years, the pres- sure-treated deck on the back of someone's house was the Spartan extension of the man cave," says Doug Morse, CEO of NyloBoard, a decking-board maker manufacturing its boards from recycled carpet fber. "Now the deck is an extension of the decorated space in the house. And decking needs to step up like the products we ofer — the design fexibility, the patterns, the low coefcient of expansion, and all the colors and trends so you can create looks that fve years ago were not possible." Morse has data to back up his assertion. Reams of consumer research across multiple sources have come back with the same result: Aesthetics are the No. 1 driver of decking preferences, says Chris Camferman, vice president of marketing for Universal Forest Aesthetics Arms Race PVC, composite and treated wood decking suppliers lock in a continual push for new looks, new colors and new design capabilities. By Patrick L. O'Toole, Editorial Director and Publisher FIBERON's Horizon Ipe shown here is consistent with the trend toward tropical hardwood colors and variegation patterns. Circle 4 on inquiry card T 38 June 2015 QR QualifiedRemodeler.com | ForResidentialPros.com PRODUCT TRENDS: Decking

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