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DISCUSSION
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Online Exclusives
Contributors and editors comment on and provide tips for the industry.
Digital marketing may help your business reach millenials
An ongoing shift in the consumer mix is afecting new home prices, as entry-
level and frst-time buyers are slowly re-entering the market, but millenials
remain reluctant buyers. Glenn Renner, president and COO of HomeSphere,
suggests one solution for builders to continue to reach their evolving clientele
is digital marketing. Part of the success of digital marketing depends on
creating "valuable content," Renner writes, which will help a company be
remembered and contacted. Read "Digital lead gen keeps builders nimble
for today's times" here: ForResidentialPros.com/11926380 .
Clean contractors a step ahead of competitors
A study released this year by the Joint Center for Housing Studies of Harvard
University reveals one in four homeowners is concerned about indoor air,
leading Brian Paich, business development manager for BuildClean Dust
Control System, to suggest that clean contractors a step ahead of the
competition. He provides three tips for achieving a clean contractor stamp of
approval from clients in his blog, "How to become a clean contractor."
Read more on Paich's suggestions at: ForResidentialPros.com/11902581 .
Members are discussing two great topics
on QR 's LinkedIn page.
MEMBER Brian Javeline shares his experience with a competitor stealing his
work and his viewpoint on it, posting, "Perhaps my competitor will get some
work simply by cutting and pasting from my website and emails. I am hon-
ored to know that my competitor is watching me so closely they follow in my
footsteps. Don't fret when someone blatantly copies or plagiarizes your online
work, since there will always be a business diference, and that is you."
"I WAS bidding on installing windows on two old fre stations. On each build-
ing, one second foor window led onto a fat roof. Men often climbed out this
window to service the roof. I suggested installing a casement window instead
of a double-hung, so it would be easier to get in and out. They had someone
else bid on my specs, and that individual installed a twin casement window
with a center mullion, making it impossible for anyone to exit out that window.
Every time I drive by I chuckle." — William Seniecle
SIMILARLY, MEMBER Shawn McCadden shares a blog post. His tips include
only listing a level of detail on a proposal adequate enough for your teams to
use and considering the possible liability of leaving project plans with a pros-
pect who then does not do business with you.
"I STILL give my potential customers too much information sometimes, like
simple CAD renderings. I defnitely don't give them any line item totals anymore
after I had customers in my early years go to my subs and suppliers asking them
to meet my prices. Happened once and that was the end of giving customers
too much information. Now they receive pretty good descriptions of the work in
the estimate phase and a total only, but to get any design a request for a deposit
is generated before they see a proposal." — Duane Oglesby.
Read more comments and join the discussion on Qualifed Remodeler 's
LinkedIn group page. http://tinyurl.com/QRLinkedIn
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Our April issue received some
love on Twitter. Thanks for the
shout-outs, tweets and retweets!
AWDB (@AWDBinc) tweeted: All decked out!
Thank you @QualifedRemod ! http://qualifedre-
modeler.epubxp.com/i/503295-apr-2015
Deceuninck NA (@DeceuninckNA) tweeted:
Spring means outdoor living season is in full
swing! Our @Clubhousedeck fasteners are fea-
tured in @QualifedRemod http://ow.ly/MxpWQ .
Ferguson_FEI (@Ferguson_FEI) tweeted:
The ABCs of Outdoor Kitchens @QualifedRemod
breakdowns the essentials http://spr.ly/60107gWg
Don't forget to follow @QualifedRemod ,
@4ResPros and @KBDN .
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54 May 2015 QR QualifiedRemodeler.com | ForResidentialPros.com