Qualified Remodeler Magazine

FEB 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Two Legendary Brands Come Together To Create a New Exciting Paint Program expert service and the best color platform in the industry with THE VOICE OF COLOR ® program, PPG Pittsburgh Paints is backed by PPG Industries — a leading global coatings manufacturer — and meets the needs of all segments, from residential repaint to commercial applications. For an inside look at the new branding, a complete list of new PPG Pittsburgh Paints products or more information, visit ppgpittsburghpaints.com. Chances are, if you are familiar with the PPG PITTSBURGH PAINTS ® or DEVOE ® Paint brands, you're aware of a change in the air. These two legendary brands have now come together to create the new PPG Pittsburgh Paints, a paint brand with a new identity, packaging and support program, available exclusively through independent retailers, and perfectly catered to fit the wide array of needs of professional painters and homeowners. In 2015, PPG Pittsburgh Paints will begin rolling out its newly rebranded line capable of serving customers in segments such as residential, commercial, and multi-family. The all-new PPG Pittsburgh Paints brand will incorporate well-known and respected former Devoe Paint sub-brands such as WONDER-TONES™, WEATHER KING ® and WONDER-PRO™, and customers will benefit from the brand's color leadership, product knowledge, service excellence and over three centuries of combined paint expertise. "The uniting of the strong equities of the PPG Pittsburgh Paints and Devoe Paint brands into this completely redesigned brand offers a powerful option to dealers who want to support a brand that is available exclusively for their customers," said John Trenta, Senior Brand Manager of PPG Pittsburgh Paints. "This launch demonstrates our commitment to the independent dealer network and the paint professionals and homeowners that they serve." Independent retailers will also enjoy an enhanced level of product and marketing support with the new PPG Pittsburgh Paints brand. Attractive new label designs will begin to grace the shelves of independent retailers at the start of the year. Though most sub-brand formulas under the new PPG Pittsburgh Paints brand will remain unchanged, some products such as REGENCY ® and WONDER-PURE™ will also receive formula upgrades to strengthen their performance or offer better commercial opportunities to allow the independent dealers and their customers to experience growth. If you are a customer of the other PPG Pittsburgh Paints sub-brands such as MANOR HALL ® , TIMELESS ® and SUN PROOF ® , these will now be sold under the PPG PAINTS™ brand, along with well-known sub-brands such as SPEEDHIDE ® , and will be available at both independent dealer locations and PPG Paints stores. The new PPG Pittsburgh Paints brand will be sold exclusively at independent, locally-owned paint retailers. With industry- leading tools and support, quality products, PPG Pittsburgh Paints, Manor Hall, Timeless, Sun Proof, PPG Paints, and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc. PPG Paints is a trademark of PPG Industries Ohio, Inc. Wonder-Tones, Wonder-Pro and Wonder- Pure are trademarks and Devoe, Weather King and Regency are registered trademarks of Akzo Nobel. A D V E R T O R I A L DEALER INFORMATION For more info circle 49

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