ONLINE EXCLUSIVES
Contributors and editors comment on and
provide tips for the industry.
Relationships create customers for life
Matt Keenan, vice president of CRM product management at Aptean, recommends creating a
company culture that focuses on customers to create "a relationship not just designed to last until
the home buyer's next move or until they have an empty nest, but one that lasts throughout the
home buyer's lifetime." His blog, "Retaining home buying customers for life," shares steps for com-
prehensive customer lifecycle management. Read more at: ForResidentialPros.com/11781833 .
Digital marketing, brand strategy
can spur growth
In his blog "2015 Planning: Using technology to build
your brand," Glenn Renner recommends taking advan-
tage of digital marking techniques and implementing a
"forward-thinking" brand strategy in 2015 to take even
greater advantage of the predicted growth in remodeling.
Read more at: ForResidentialPros.com/11750024 .
Turn clients into raving fans
The GuildQuality team shares the advice and experiences of several members on how to "Create
raving fans of your company." Many remodelers expressed that the experience, especially cus-
tomer communication, is as important, if not more so, than the quality of the work. Doing some-
thing a client would have never expected and amicably resolving problems are other tips for how
to turn clients into raving fans. Read more at: ForResidentialPros.com/11768777 .
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TOP NEWS
In 2015, millenials
will be biggest
home buying group
Zillow's annual housing
predictions for 2015 include
that U.S. rents will outpace
home values by the end of
the year; builders will begin
constructing more; less
expensive homes; millenials
will overtake generation X as
the largest group of home
buyers; and home buyers
will have more negotiating
power in 2015. Read more:
ForResidentialPros.com/
11785223 .
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WHAT'S ONLINE
8 December 2014 QR ForResidentialPros.com