Qualified Remodeler Magazine

DEC 2014

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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ONLINE EXCLUSIVES Contributors and editors comment on and provide tips for the industry. Relationships create customers for life Matt Keenan, vice president of CRM product management at Aptean, recommends creating a company culture that focuses on customers to create "a relationship not just designed to last until the home buyer's next move or until they have an empty nest, but one that lasts throughout the home buyer's lifetime." His blog, "Retaining home buying customers for life," shares steps for com- prehensive customer lifecycle management. Read more at: ForResidentialPros.com/11781833 . Digital marketing, brand strategy can spur growth In his blog "2015 Planning: Using technology to build your brand," Glenn Renner recommends taking advan- tage of digital marking techniques and implementing a "forward-thinking" brand strategy in 2015 to take even greater advantage of the predicted growth in remodeling. Read more at: ForResidentialPros.com/11750024 . Turn clients into raving fans The GuildQuality team shares the advice and experiences of several members on how to "Create raving fans of your company." Many remodelers expressed that the experience, especially cus- tomer communication, is as important, if not more so, than the quality of the work. Doing some- thing a client would have never expected and amicably resolving problems are other tips for how to turn clients into raving fans. Read more at: ForResidentialPros.com/11768777 . MOST POPULAR PRODUCTS These products had the most views in recent weeks. To learn more, go to ForResidentialPros.com and search the listed eight-digit code. Barcelona Decorative Glass Series from PROVIA Pairs a real wrought iron design and any one of fve diferent decorative glass options. Circle 1 or search for 11727298 VT Geoscapes Architectural Stone Surfaces from VT INDUSTRIES A full line of quartz and granite surfaces including TruQuartz, a naturally stain-resistant line. Circle 2 or search for 11771573 Tri-Mod LED Backlighting Panels from OUTWATER PLASTICS INDUSTRIES Panels attach to one another in a modular fashion without soldering. Circle 3 or search for 11775174 TOP NEWS In 2015, millenials will be biggest home buying group Zillow's annual housing predictions for 2015 include that U.S. rents will outpace home values by the end of the year; builders will begin constructing more; less expensive homes; millenials will overtake generation X as the largest group of home buyers; and home buyers will have more negotiating power in 2015. Read more: ForResidentialPros.com/ 11785223 . eNewsletters QR has changed the way we do eNewsletters. Each weekly eNewsletter has a diferent focus of products, news or design. Sign up today: ForResidenitalPros.com/reg/ newsletter/display # 1 # 2 # 3 WHAT'S ONLINE 8 December 2014 QR ForResidentialPros.com

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