Qualified Remodeler Magazine

MAY 2014

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: http://qualifiedremodeler.epubxp.com/i/308139

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Page 33 of 51

1 2 Colors, realism, material combos dominate siding products and design The number of color choices for siding will continue to grow, while siding products look more like wood each day and homeowners combine an increasing variety of materials CERTAINTEED How does your siding help resi- dential remodelers succeed? CertainTeed offers unsurpassed Freedom of Choice through its portfolio of long-lasting polymer, exterior trim, and insulated and vinyl siding. This gives remodelers more opportunities to help customers find exactly what they're looking for from a single source. Products are designed to mix and match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. Our ColorVie tool also makes it easy to assist homeowners in visualizing a finished look. Our siding is manufactured for fast, precise, easy installation and to withstand severe weather, with high impact resistance, durability and lifetime fade protection. What's the next advancement in the siding market? We'll see more evolution of colors and textures along with more importance placed on coordinating siding colors with roofing shingles, trim, fence, railing and decking for outstanding curb appeal. Circle 34 or visit directory.for residentialpros.com/11419902 NICHIHA How does your siding help res- idential remodelers succeed? The variety of textures and finishes available for fiber cement siding continues to grow, providing remodelers and their homeowner customers with a great deal of aesthetic flexibility. Remodelers can get a traditional look of shakes or lap siding without the threat of warping, rotting or falling victim to pests. And, it's easy to install — we constantly hear from contractors that our products look great and they are easy to install. Authenticity continues to increase, with each piece offering gorgeous shadow lines and high-end curb appeal that rivals real wood. Continued improvements to our pre- finishing technology, specifically designed for fiber cement board, ensure that colors are as durable as the material itself. What's the next advancement in the siding market? Though still an emerging c a t e g o r y i n c o m p a r i s o n t o c o m p e t i n g m a t e r i a l s , fiber cement continues to increase its market share as builders, remodelers and consumers embrace its affordability, durability, ease of installation and low maintenance. Fiber cement is making possible what isn't possible with traditional siding options — modern looks and unseen textures and finishes. We have introduced Architectural Wall Panels, a first in its class. The use of AWP in residential applications is evolving the look of today's modern homes. Circle 35 or visit directory.for residentialpros.com/11419905 34 May 2014 QR ForResidentialPros.com PRODUCTS: Trends | By Rob Heselbarth QUR_34-35_ProdTrend514.indd 34 4/28/14 10:14 AM

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