Qualified Remodeler Magazine

MAR 2014

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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T he Home Industry Leadership Board in January released results of its inau- gural Homeowner Mood & Mindset national survey. The results reveal homeowners' attitudes toward researching, hiring and working with home service professionals. "This information helps to identify opportunities to improve the hiring process for homeowners and service profes- sionals, especially as it relates to the Millennial Generation," says Chris Terrill, HILB presi- dent. Key points and takeaways from the survey include: • The most important criteria to homeowners of all ages in hiring home improvement professionals are good reviews and trusted references. • The Millennial generation prefers its home improvement professional contact them via text or email rather than phone or in person. • The Millennial generation prefers recommendations on service professionals from Internet sources such as Yelp and HomeAdvisor, rather than referrals by friends and family or from direct mail sources such as mailers. • Compared to other age segments, the Millennial generation is the least satisfied with their experience in hiring a professional. G e t t i n g e s t i m a t e s a n d setting appointments with professionals are main points of frustration for this age group. "Working with Millennial homeowners presents a unique set of challenges for businesses," said Christopher Toleman, HILB vice president and co-owner of Aracon Construction. "It's best to assume the Millennial is somewhat of an expert in his/ her mind since they have already done their research, checked out your company's reputation, products and services, and are ready to do business with you when you show up at the door." The survey was completed by 1,000 homeowners who had hired a professional in the past year for a home project. HILB is a nonprofit board focused on bridging the gap between homeowners and service professionals. To view survey results or for details on HILB, visit homeindustryleadershipboard. com. QR Online reviews drive hiring of remodelers Survey results reveal what infuences homeowners' decisions when hiring home service professionals ONLINE EXCLUSIVE View more charts and graphs from the Home Industry Leadership Board's consumer survey by visiting our website at ForResidentialPros. com/11308235 The Remodeling Process Contact Preferences 42 March 2014 QR ForResidentialPros.com PROFITS: Home Industry Leadership Board | By Rob Heselbarth QUR_42-43_HomeIndustry314.indd 42 3/3/14 2:05 PM

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